PARLE-G IS 1ST INDIAN FMCG BRAND TO CROSS RS 5000 CRORE MARK

Parle-G in February 2013 became the first Indian FMCG brand that crossed 5000 crore Rupees mark in terms of retail sales in one year. Parle Products were launched in 1939 when the British ruled India. Factually, Parle Products in 2012 sold 5010 crore rupees worth glucose biscuits at the retail price, surpassing the domestic sales of Godrej products and Dabur, while at the same time also selling thrice more products than Maggi.

This means that Parle Products sold over 100 crore packets of the glucose biscuits every month, or 14600 crore biscuits in 2012. Parle-G that has less than 1 billion dollar sales in a year, but even then it has good lead over its rivals such as Hindustan Unilever's Wheel and Ghari Detergent. Parle-G’s share increased from 67 percent in 2002 to 79 percent in 2012. Comparatively, shares of Britannia's Tiger and ITC's Sunfeast brand fell down.


About Parle-G:-


Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen.

Parle Products was established in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits.

Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".

Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl named Gunjan Gundaniya on the front. The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India.

As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India.

The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 80 gram "snack pack" is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers.